Hayden-Media: Increasing Web Traffic - Pt.2

Ok, you’ve carefully planned and built your new website. Now what? Well, you’ll want the world to know about it, but no one is going to be aware of any new website unless they’re told about it. So share your website in as many areas as possible. Here are some areas to consider when sharing your new website:

  • Social MediaFree advertising everywhere on the internet, it’s simply knowing where to look and how to make it work for you. Post on LinkedIn, Facebook, etc., wherever you have an online presence or following. Encourage feedback and offer them value if possible.
  • Create Email Newsletter – Email newsletters can turn people off so use wisely, but this is an effective way to let people know about your new site. They can be used for coupons, special offers, etc. Be careful not to bombard people with relentless emails however. Also, don’t overlook the power of word-of-mouth marketing, especially from customers who are already enjoying your products or services if relevant.
  • Notify any publications, etc – If you’re involved with any networking groups, let them know.
  • News – Companies with regularly updated news on their websites generally drive between 30-40% more traffic than their competitors. Google loves news and blogs, which helps with SEO. An article you assembled may get picked up by just a handful of people on Facebook or another platform, and as a result they like and share it within their network of friends and family. That first engagement just spread from two or three readers to potentially hundreds of people. If someone goes to your website as a result of the article, they will see other services you have to offer them. Aim to update fairly regularly to keep things fresh as it were. Write for people!

Photo: rawpixel

  • SEO – SEO investment will be different for every business. Depending how competitive the market is, prices will fluctuate drastically. It is really for you to decide if you wish to go down this route, what benefits it may bring and the cost implications. Companies can pay an awful lot of money for certain terms in SEO, but if this is fetching in the result they are after then perhaps it’s worth that investment.
  • Testimonials and reviews – Website users generally will want to see reviews and testimonials, so ask for and encourage both these areas.
  • Analyze website traffic – You can track your site statistics with Google Analytics. Make use of the data available.
  • Video – People often don’t want to, or like reading reams of text, consider the use of video to address this issue. It’s another useful tool to keep in your list of options. It can help attract new website visitors and is engaging when used correctly in the right scenarios.

We hope the last two articles have been useful into the reasons why having a website for your business makes sense, and once up there driving that all important traffic to it. Developing a strong web presence will be very time consuming if done properly, and can be – though necessarily – expensive.  Make time in your schedules to keep it up to date, relevant, maintained, secure, etc. and you have a much greater chance of reaping the rewards it could provide you with. Ignore it, and it becomes like an old magazine in the dentist’s waiting room, which, let’s be honest, no one really cares about.


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